So you’ve finished barbering school! Congrats! But now that you’ve finished, what is your next step? Here are 5 tips to promote yourself as a barber.
1) Start with Your Space
Whether you work at a shop, rent a chair or own your own barbershop, make sure your space sends the right message. This will be a big factor in whether or not a customer will return. Make your space inviting to ensure that your customers are comfortable. It’s also important to consider convenience and service. Do you offer great service at a reasonable price? Are your hours comparable to other barbershops in the area? The more boxes you check yes, the more likely your business will promote itself!
2) Know Your Market
You can’t grow your business if you don’t know enough about the industry. It’s important for you to be ahead of the curve and your customers with regard to hot styles and trends in barbering and men’s grooming. You’ll also want to understand how seasons, holidays, and even overall economics, could impact your business. If you want to advertise and promote your services, you need to understand the really big picture of men’s style and fashion. Once you understand the market, you can choose when and how to offer discounts and special promotions.
3) Word of Mouth
Thank your customers for their business and encourage them to tell others they know about you. Word-of-mouth advertising has been around forever because it is one of the best ways to communicate. You never know how many people a single person knows. And when the right person shares their experience about you and your services, there could be huge growth prospects for you.
4) Electronic Word of Mouth
Word-of-mouth advertising has gone digital! Social media allow you to easily and effectively promote yourself as a barber. Most all your clients are probably on social media, but so are their friends—and theirs! Don’t miss this great opportunity. Create business profiles on sites like LinkedIn, Facebook, and Instagram and then start sharing what you do and how well you do it. Get your clients’ permission and share before and after shots. Take video and still shots of barbering events and competitions you attend. Post info about new techniques in men’s grooming. And share it all on social media. Make sure to pay attention to users who like and share what you’re doing. And re-gram, retweet, reuse what they do. A single retweet or re-gram of your photos or stories has the potential to go viral. Even if you aren’t insta-famous, you can still get your shop out there, by posting regularly.
Those events and competitions you attend? Don’t go without a business card. But even if you can’t get in the door to a conference, get online and network. Also reach out to bloggers and business professionals to see if they might want to check out your services and give you a positive review on social media pages. Connect with future clients but also with people doing the same thing you do. LinkedIn is a great place to make professional connections. Find out what they’re doing and how they’re doing it. Always learn and you’ll always grow.
Ultimately, if you want to build up your profile as a barber, you need to put yourself out there. But before you can promote yourself as a great barber, you need to become one. Check out the Barbering program at Salon Success Academy. We’ll provide you with hands-on training, extensive prep for your licensing exam, and tricks and techniques to promote yourself. Fill out the form to learn how you could get started on your dream career.