One of the secrets to being a successful stylist is through word of mouth marketing. Your existing clients will always be your best advertisers for new business. Right now, social media is the new “word of mouth” marketing.
With millions of users on these social media sites every day, it’s a great opportunity for stylists to grow their client base and increase their income. Facebook has over 1 billion active users and is one of the most visited sites on the Internet, which makes it a great place to start!
If you’re managing your page on Facebook effectively, you’ll be able to reach out to new clients and also increase how often your existing clients are returning to your chair (see tips below). The key to managing your page effectively is to be active and engaging. Your fans expect a two-way conversation when they ‘like’ your page, so you must be responding to their comments and posting frequently.
If you’re struggling for things to post on your page, here are some ideas:
- Offer special discounts exclusively to your fans on Facebook. Fans love coupons and specials!
- Post photos of your work on your page. Think of your page as your online cosmetology portfolio. Tag your clients in the photos, but only if they’re comfortable with it.
- Links to styling tips and new beauty trends.
- Post questions that will get your fans commenting. This can be a great way to find out which new hair trends your clients want the most!
- Promote events happening at your salon.
Once your page is complete, the next step is to grow your fan base. The easiest way is to simply ask your clients to ‘like’ your page and encourage them to comment. You should also cross-promote your page on Facebook by including the icon and URL address on your other promotional materials, like your business cards, appointment cards, and emails.
If you want to stay up-to-date with all the latest beauty career news, become a fan of the Salon Success Academy page on Facebook.
Being successful in the beauty industry truly starts with enrolling in a cosmetology school that will give you in-depth, hands-on training in the latest hair styling techniques. Salon Success Academy is cosmetology school with five locations throughout the Inland Empire of California. The cosmetology school offers advanced training and extensive preparation for the State Board exam, as well as flexible class schedules and financial aid assistance to students who qualify. To learn more about the cosmetology program at Salon Success Academy, fill out the form or call 877-987-4247 today!