After you build your professional cosmetology portfolio, you’ll want to make it more accessible for those who want to view it. You can easily do this by creating an online version of your portfolio and encouraging your clients and potential employers to log on to your new website. It’s much easier than lugging your portfolio around with you everywhere you go and it will guarantee you more exposure in the beauty industry. You’d be crazy not to do it!
Here are some tips on how to get your cosmetology portfolio online.
Find a Free Website to Build Your Cosmetology Portfolio
Build your portfolio online by using an easy-to-use blog site, like WordPress or Wix. Make sure to customize the site in a way that represents you and your brand. You can choose a template with an appropriate theme, or you can create your own background, layout, colors and fonts.
Keep Your New Website Simple with a Template
You’ll be able to do exciting things with the online version of your portfolio that just weren’t possible with the hard copy. But it’s important not to run wild with this concept and load up your site with every widget and gadget available on the World Wide Web. Your website should be simple, uncluttered, and easy to navigate. If not, your site will frustrate people and discourage them from using it.
Engage Your Portfolio with a Stunning Homepage
You want to capture your viewer’s attention from the very start, so your homepage needs to be eye-popping! The photos on your homepage should be the examples of your best work, photos that demonstrate your unique creativity that sets you apart from other cosmetologists in the industry. This will also help set the tone for the rest of the site.
Create a Cosmetology Photo Gallery of Your Best Work
Make sure your site includes a photo gallery of high-quality images with short descriptions. The photo gallery should be easy to find and quick to load, because this will likely be the most viewed page on your website. Choose a variety of photos that showcase your versatility and place them in an order that flows well. However you choose to order them is up to you; just make sure there is some type of order.
Highlight Your Cosmetology Experience on an About Me Page
For the other pages on your website, consider adding an ‘About Me’ section. Get creative when writing about your background and previous experience, so readers get a good feel for who you are and what it’s like to work with you. Your site should have your contact information displayed prominently, so hiring you is as easy as clicking a button. Another great idea is to include links to any other websites you use to promote yourself professionally, like your Facebook page.
Share Your Cosmetology Portfolio Online
Social media marketing gives you the ability to build an audience and attract new clients. Once your new cosmetology portfolio is live, be sure to share it on social media platforms like Facebook, Twitter, and LinkedIn. Encourage friends and family to share your portfolio in their networks as well.
Update Your Website with New Photos and Information
The work doesn’t end once your website is live! You must continue to update your site with new photos and information. Add new skills and experiences to demonstrate your growth. Publish new photos that highlight your best and most-recent work.