If you want to increase your following as an Esthetician, it starts by providing awesome service. But you’ll also want to do some self-promotion to find new clients and keep those you already have. Here’s how to start:
Word of Mouth
Your clients already love you, right? Well then make sure you encourage them to pass along their experience and tell their friends all about the treatments and services you provide. If you don’t already have business cards, what are you waiting for? Pass them out to clients after visits and give them extra to pass out to their friends.
Attend seminars and networking events as well as competitions and tradeshows to put both yourself and your skills out there. In addition to establishing an in-person presence, go on LinkedIn and look for opportunities to share your contact info. New contacts could mean new opportunities.
Blogs are a great way to let your audience know what you’re up to. You can write about anything related to your field, such as new treatments, techniques, and products. A blog allows people to take a look at your style and personality so give them something fun and interesting to read and look at. Product reviews are another great way to get your regular clients to consistently check your blog, and also a way to gain new followers. Use your social media platforms to help advertise your blog.
Interact on a professional level with your new acquaintances through Facebook, Twitter, and Instagram. Post before and after pictures of your clients (with their permission of course) to show people what you can do. Get testimonials from clients and add their quotes to all your channels. When people follow you, make sure to follow them back to further expand your network.
If you’re ready to promote your talents, you’ll need to hone them first. Become a well-trained Esthetician today at Salon Success Academy. We can prepare you for a rewarding career in skincare with our Esthetician Program. We have five convenient locations across the Inland Empire in California, so we may have a campus near you. Fill out the form to start on your career path today!