How to Increase Your Client Retention

The Beauty Buzz wants to get your ready for life after graduation. That’s why we’re writing a five-part series that’s dedicated to giving valuable career advice to new stylists. We’ll cover everything you need to know to help you land and excel at your first job out of beauty school. In this final post of the series, we’ll give you some valuable tips for retaining your clients.

Client retention is essential to your success in the beauty industry! Returning clients keep your chair occupied, spend more money on average than a new client, and are probably recommending you to other potential clients. It’s also happens to be cheaper to market to existing clients than to market to new clients.

In the client’s eyes, what sets you from other stylists is more than just the quality of the cut and color you give them. How you connect with them on a personal level will determine whether or not they will want your services again.

Here are some of the best tips for keeping your clients coming back to your chair time and time again.

Listen – Make a personal connection with your client, so she or he is excited to come back and see you again. Do this by using their first name, making eye contact, and asking lots of questions. If a client happens to be unhappy with the work you’ve done, try to understand how they’re feeling and work with them to resolve the issue. If you exceed your client’s expectations, you’ll obtain a client who will pay dividends in the long run.

Prebooking – Prebooking builds trust and shows you’re committed to keeping up the work you’re doing with your client. It’s a valuable technique. When you prebook your client, you’ll see them on average two times more every year, which will increase your revenue. When you bring up the topic of prebooking with your client, try suggesting an actual date instead of just ‘six weeks’. It’s more concrete and the client will be more likely to accept.

Stay in Touch – Ongoing communication with your existing customers is a powerful marketing strategy that will help you stand out from the crowd of other stylists. Nowadays there are plenty of effective and inexpensive ways to stay in touch with your clients. Try reaching out to them through social media, emails, newsletters, or other mediums. Reward them for their loyalty with special promotions, send them little extras on their birthday, and thank-you notes for their business. The extra effort will have them talking you up to everyone they know!