Calendars, appointment books and planners are great tools to help get and keep you organized. But when it comes to the organization of your salon, these tools just aren’t enough. You need an all-in-one software program that can automatically keep track of everything you need to efficiently run your business.
Scheduling apps are an essential part of salon management. They not only help you and your employees keep track of their appointments, but they also make scheduling a breeze for your customers.
If you’re ready to dump your old appointment books and switch to a scheduling app, here’s how to choose the best one for your business:
One of the benefits of using an app is that it can help employers keep track of employees’ schedules, as well as major holidays or days that the salon is closed. Find an app that will sync to your business’s electronic calendar and keep data centralized. This will also show your customers who is available to provide services and when.
Easy Online Scheduling
You want to use an app that makes scheduling an appointment a simple process for your customers, so they can choose what services they’d like, when and with whom. When they’re done, the app should send them an automatic confirmation via email or text, as well as a reminder just before their appointment.
Payment Processing on the App
This is an important feature because it allows you to collect payment at the time of scheduling. While some of your customers may not appreciate paying for services ahead of time, you can ask for a partial, non-refundable payment that covers your business in case the client doesn’t show up.
You know your client’s name and face are familiar, but you just can’t quite remember the last time they came in for service—or which service they had. This happens to any salon employee, so look for an app that includes a client database. Here you can store notes about each client, including their service history, contact information, and which employees they’ve seen. This is especially helpful in the case of employee turnover. If someone leaves, the knowledge about their clients, such as personal information and birthdays, won’t go with them.
A great app will also include a database of your retail products. This helps you track what you have and in what quantities, but it’s even better if it allows your clients to add these products to their shopping cart at the time of scheduling. Product sales is often an important component to salon profits.
Marketing and Communication within an App
Client communication is key for a successful salon. Find an app that helps you send email campaigns. You can include promotions, sales, events, and important announcements. Whether you send cards for a holiday, welcome a new employee to your staff, or offer digital discount coupons, the more you keep in touch with your clients, the more they’ll keep in touch with you.
Scheduling App Analytics
For any business to be successful, you need to know what works and what doesn’t. With built-in analytics, you can run a variety of reports that show what products are selling, what services are the most and least popular, and which of your employees brings in the most money.
Of course, one of the main considerations when you choose an app is price. You don’t want to break the bank, but beware of the lowest priced apps—they may not be that much of a bargain. You get what you pay for and in the end, it’s worth it to pay a little more for features that can help your salon run smoothly.
If working in, and eventually owning, a salon is your dream career, let Salon Success Academy help you get there. With programs in Cosmetology, Barbering and Esthetician, and salon management classes built into the curricula, we can provide you with the knowledge and skills you need to break into the beauty industry. For more information, fill out the form and we’ll be in touch.