If you want a long lasting, successful career as a barber, you need to start building relationships with your clients right now. Without your clients, you are nothing. Here are 4 ways to build your barbershop clientele:
1. Customer Service
You want a solid client base so you’ll need to start to build it from the bottom up! Provide great customer service and a positive barber shop experience to everyone who walks through your door, every time they do. Great customer service will keep your clients coming back for more. And, if you provide exceptional service, your clients will be sure to brag about you to their network of family and friends. That’s where word of mouth comes in.
2. Word of Mouth
People value what their family and friends have to say about you, making them a valuable resource to help you build your clientele. If your existing clients love the services you provide, they’re your best advocates, so don’t be afraid to ask them for referrals and encourage them to tell all their friends about you.
3. Social Media
Social media is your best friend when it comes to building your barbershop clientele. Create and maintain an active presence on social media and you’ll build a group of followers who rely on you for your expertise. Highlight your skills on Instagram and post tutorials on YouTube. Do you have strong writing skills? What better way to show your industry than the written word? Share your perspective about growing trends in your very own blog. The people who follow you on social media could follow you right into your barbershop chair!
Your training and education is where relationship building starts. Your relationships with your instructors, classmates, and clients who come through the school salon all offer you the potential to build your clientele. Your positive attitude, finely honed technical skills, and passion for what you do can go a long way to help your build your career and your clientele.
Salon Success Academy offers the opportunity to kick start your career and build your clientele early on. We offer hands-on training and real world experience practicing your techniques on clients at the school salon. We’ll help you make the most of your career through lessons about customer service and how to be business savvy. Get on the path to success now. Call 877-987-4247 to learn more!